I've started thinking more along the lines of print ads. I would love to do face-ism or random girls in music videos, but I think constructing the guidelines for a moving medium would be really tricky.
I could either do ads or content.
I found this really cool book at Barnes and Noble that I'm going to try to use in my study! Here are some quotes from it (Prude by Carol Platt Liebau):
Page 8 - From all of this, one message emerges: Sex is everywhere: Everyone ‘s doing it, and that’s just the way it is. This message is disseminated to young girls through almost every element of their lives. One journalist who shadowed at twelve-year-old girl estimated that she had been exposed to about 280 sexy images in the course of a day.
In short, today’s girl world has become saturated with sex. Even girls standing only at the threshold of adolescence are forced to absorb information, confront issues, and handle situations that, in past generations, would have presented themselves much later in their lives, if at all.
Pg 76 Magazines too often today present sexual activity as the preferred pastime of sophisticated, alluring and glamorous protagonists.
Pg 78 In fact, judging by many of the books and magazines aimed at teen girls, sexual restraint is almost the only behavior that’s portrayed as aberrant. Doing what’s right becomes a conviently elastic concepts, best understood as doing what’s “right for you.”
Pg 108 Loveline’s Dr. Drew Pinksy has observed, “It’s mortifying that it’s so hard to find a female rolemodel… in the culture, there’s just not much that you want your young female to hang on to.”
Pg 142 Taken as a whole, the influence of such ads is substantial. In fact, 30 percent of teens ages thirteen through eighteen have bought clothes because of seeing a magazine ad about them.
Pg 145 these ad campaigns – and others like them, some going so far as to flirt with bestiality – represent what critics have called “the increasing coarseness of commercial discourse,” and their effects on American culture as a whole are unfortunate. Over time, confronted with ever-more-outrageous sexual images, consumers’ collective tastes become degraded and their sensibilities are dulled, as a part of a marketing race to the bottom. Eventually, smutty advertising loses its shock value – the over the top sexiness celebrated in the ads begins to seem normal. And our common culture is vulgarized as a result.
Pg 145 The effects of sexy advertising are profound. Retailers’ efforts to create a market among young people for even mature products have resulted in age compression, in which tweens and younger teens are encouraged to want products once exclusively reserved for adults. These ads designed to drive demand for these products (and public acceptance of them) teach inexperienced teen (and younger) boys and girls that exaggerated, sexualized attitudes, fashions, and behaviors are a standard part of mainstream culture. Over time, teens and their younger siblings receive the message that it’s expected – even desirable – for them to present themselves as flagrantly sexual beings, long before their old enough to handle (or even understand) the accompanying responsibilities.
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